What is a Digipak?

A digipak is an orginal style of CD or DVD packaging. Digipacks are usually used for CD singles or CD albums containing one more CD. Digipaks are usually made from paperboard or ard outer binding with a plastic try in order to hold the CD inside. Due to the material in which they are made from it means that they are not as resistant to wear and tear and therefore would show the signs of wear a lot quicker.  

The first digipak was created by Mead Westvaco which is a global packaging company and since then the digi-pak is their tradmark item. During the early 2000s the use of digipaks increased and was used by a number of artists and record labels meaning that they are being made by many more manufacturers and they are seen with almost very album and in many music shops such as HMV.

A digi-pak allows the audience to see what the CD is and would help the audience to buy the CD without having to actally listen to it. The front cover usually displays an image of the artist along with a small amount of text including the artist name and a couple of reviews. The front of the digi-pak including the image, fonts and style usually would depend of the artist and the genre of music. Inside the digi pak will allow the CD to be held in place and would often include more text such as the copyright and trademark information. This section usually contains an image of the artist across the digi-pak. Finally on the back of the digi-pak there will be a list of the songs included in the album as well as another image or background colour. On the digi-pak logos would also be displayed allowing the audiene to know who the album is by. A prime example of this would be Ellie Goulding's digipak where the image and styles clearly link to the genre of music