Evaluation Question 3

Transcript:

What have you learnt from your audience feedback?

Through the production stages of creating my music video gathering feedback from my audience was a key aspect to allowing me to create a successful and professional music video that appealed to an audience. It allowed me to see where I needed to improve through collecting positive and negative feedback allowing me to achieve the highest grade possible. Not only this through collecting feedback it allowed me to see what the audience liked about the video and the best bits of it as well as seeing if it suits the target audience.

The primary target audience to my video are mainly teenage girls around the ages of 13-25. Pop music is usually mainly targeted to a young female audience therefore I had to ensure that in my video I clearly highlighted the conventions of a pop music video such as representing them in a very feminine and pretty manger. In addition to this due to Ellie Goulding being a young pop artist who targets music at teenage girls, this age category seemed appropriate. A prime example of targeting to this specific audience in the video is through the styling and makeup of the artist. She is often presented in front of the camera wearing girly clothing such as dresses and skirts, and shows a range of makeup styles that the typical audience would see. I have also considered a male audience of around the ages 17-25 as the secondary audience, due to the fact that the song is very feminine and therefore the male audience would be interested in the looks of the female artist. However I believe that males may not be as interested in the video as the female audience, highlighting the reason for males being the secondary audience.  

In terms of the typical viewers, due to the target audience being young they would not have yet experience the working life and therefore this makes it difficult to fit them into a specific social class. However the families of the people watching it could range but I believe that the older audience would be in the C2 and C1 social classes with skilled manual and managerial positions. Due to the song being the pop genre, this making the artist very likable and the video very popular. Considering this it is clear to see that the psychographics of the video would be majority main stream wanting to keep up to date with the latest music and videos.

I made sure that throughout the production stages I collected as much feedback as I could and often throughout the development of my video would ask people to watch my video and ask them what they thought of it. I also asked if there was anything that they would change to the video to keep it professional and to the highest standard.

When the music video was complete I had to make sure that the first thing I done was got feedback from the video from a mass audience. Without doing this I would have had no idea if the video was successful and met the primary purpose and audience. To do this I used the website survey monkey and posted the web link onto my blog to get people to complete this. Posting this onto my blog meant that people would watch my video and then instantly complete the survey. I included 7 different questions and made sure that the questions I gave were the most important factors that I wanted feedback on. Using this way of gaining feedback also allowed me to gain positive criticism as it can be hard to get this from the audience by asking them face to face. I was able to add a question to ask if there would be any changes made to the video where I included a text box for the audience to type into. I was able to achieve this feedback from the audience and due to the responses I got back being anonymous this helped me to gain as much feedback as I possibly could. The responses I got were not only just from the typical audience of the video making the feedback I got valid. I was also able to gain verbal feedback by often asking small questions to other pupils and the teachers, often for small changes that could be made. This way of gaining feedback would be classed as informal feedback and was only used when deciding on small minor changes which could be made.

The feedback which I collect was used effectively and I looked closely at the responses which was given on survey monkey. However a small amount of the feedback collect was ineffective as the amount of criticism and improvements was given was small leaving me with just the effective parts. One of the questions which I asked the audience was “are there a variety of shots, locations and costumes within the video? If not does this need improving?” For this question the responses given were all positive saying that there was no changes to be made. After collecting all the feedback various changes were made to the video, such as shots, speed of shots and editing of the lip syncing. Gaining audience feedback was definitely helpful and it helped me to ensure that my video was high standard and professional looking.