What is a Digipak?

A digipak is an orginal style of CD or DVD packaging. Digipacks are usually used for CD singles or CD albums containing one more CD. Digipaks are usually made from paperboard or ard outer binding with a plastic try in order to hold the CD inside. Due to the material in which they are made from it means that they are not as resistant to wear and tear and therefore would show the signs of wear a lot quicker.  

The first digipak was created by Mead Westvaco which is a global packaging company and since then the digi-pak is their tradmark item. During the early 2000s the use of digipaks increased and was used by a number of artists and record labels meaning that they are being made by many more manufacturers and they are seen with almost very album and in many music shops such as HMV.

A digi-pak allows the audience to see what the CD is and would help the audience to buy the CD without having to actally listen to it. The front cover usually displays an image of the artist along with a small amount of text including the artist name and a couple of reviews. The front of the digi-pak including the image, fonts and style usually would depend of the artist and the genre of music. Inside the digi pak will allow the CD to be held in place and would often include more text such as the copyright and trademark information. This section usually contains an image of the artist across the digi-pak. Finally on the back of the digi-pak there will be a list of the songs included in the album as well as another image or background colour. On the digi-pak logos would also be displayed allowing the audiene to know who the album is by. A prime example of this would be Ellie Goulding's digipak where the image and styles clearly link to the genre of music

Research into genre

Research Into Genre

Production Log - 11/9/14

In my media lessons I have continued working on my research and planning. This week I have focused more on the research side and set myself homework to complete 3 planning tasks. For my research work I began working on the research into existing labels where I researched many different music labels. Doing this gave me a much wider understanding of the different record labels. Secondly I worked on the research into an Artist. For my artist research I decided to use the artist who I am using for my music video who is Ellie Goulding. Researching my artist means now I know a lot more about her such as the basic facts to how she became famous and her different albums. Finally I created a prezi where I displayed the work I had done on the pop genre. I was able to research the different aspects of the pop genre in order to find out a lot more information. I also researched the social norms and cultures of pop music as well as giving background on the pop genre.

Research into pop genre

Research on Ellie Goulding

Research into existing music labels

Production Log - 5/9/14

Throughout the summer i have been working on filming my music video. I decided to use Beth as my model and picked the outfits that she would wear very carefully so that it clearly linked to the pop song. The first location where I filmed was camden. Here i was able to find a graffiti wall and I had Beth infront of this. In camden I also filmed at the canal and on a bridge which over looked the canal. Due to camden being a bright location I had Beth wearing a bright yellow playsuit. I then done some filming inside on the sofa which looked very effect with the red pillows. Finally I filmed in London where I was able to go to the top of city hall to over look London and tower bridge. Here beth was wearing a girly dress which was sparkly and had her hair curly which looked effective with the location. I still have some filming to do which I will complete in the next month. I have also been working on my research and planning for my music video.