Digipak

Below is my Digipak which I have created for my artist. The Digipak is made up of a front page, two pages inside and a back page which includes the track details and the production details. I kept the front cover looking simple with the image of the artist and the title of the album making it easy to the audience to see what it is. I believe the simple front cover of the album with an image and the name of the album is able to quickly draw people in. it is appealing to the audience and would attract them to buy the album. Inside you can see a note from the artist making it look personal to the reader once again making them likely to buy the album. On the back of the Digipak I have displayed the track names next to the image of Beth where it looks like she is looking up at the track names. This once again would draw in the attention of viewers and would make them interested in the album.

I used studio photography to convey my artist and kept the images looking similar to stick to the house style and clearly link to the advert and the music video. My model is wearing a white sparkly dress which is featured in the music video, and includes both hair styles which are up and down. I believe that the white dress against the black background works well and makes the artist stand out being the main focus to the readers. In addition to this I kept the fonts linking to the colour scheme where I used white fonts and the main title a silver colour. This keeps it looking professional and too a firm house style. 

Promotional Methods for Advert

I have considered two possible promotion methods for the album advert. The first is to present the advert on a bus stop and the other on a popular road where many people would walk. I have considered using both of these as they would both be effective ways of promoting the new album. Both of these locations would draw lots of attention to the advert and I believe that they are also suitable locations as many teenagers who the album is targeted to would be daily.

Audience Feedback Survey

I have made a survey to collect my audience feedback using the website www.surveymonkey.com. I believe this is the best way of me collecting feedback as it would be anonomous and therefore the audience would give me honest feedback. In addition it is not restcited to the amount of results I can collect. Below is the link for the survey:

https://www.surveymonkey.com/s/7KR9SW6

Contact Sheet

This is my contact sheet of all the images which I took when I completed my photo-shoot. To make this contact sheet  I used the software Photoshop and then saved the files as JPEGs and then added them all to a PowerPoint. After doing this I saved the PowerPoint and uploaded it using the website slide share.
As you can see from this when I completed my photo-shoot I knew the kind of shots which I wanted to achieve and therefore took enough to ensure that I had a large choice to choose from but not loads that I had too many. In addition to this looking at the contact sheet the range of shots taken is evident where I took the pictures from many angles and positions, as well as some more close up than others. Finally when taking pictures I used two different costumes as I was most likely to use the images of Beth wearing the white dress however I wanted to make sure that I had a back up incase these were not suitable.

Album advert - rough sketch

 

Here shows a rough sketch of how I want my album advert to look. As you can see from this there is a clear bold title at the top highlighting the name of the album and then under this it states who the album us by as well as the new song which the album features. Under this I have left a space for an image. At the moment I am currently unsure on the image I want to use. Finally at the bottom of the page I have the ratings and how the album is available. I plan to continue drafting the album this week..

 

 

 

Raw Footage - London

Above I have created a video which shows my raw footage which I filmed in London. I have shown a variety of shots that I filmed whils on location was filmed have also shown the footage which had errors that I made where I had to go back and reshoot this footage. In this raw footage there was a lot of background noise therefore I added a Ellie Goulding song in the background. From watching my raw footage it gives me and the people watching a wide understanding of the location where I filmed. When i had finished filming and completed my music video I will be able to re-watch this video which I have created and it will enable me to see how i have progressed throughout the year.

Storyboards

Here I have shown 5 of my story boards out of the 12 which I use for my music video. For each section I have drawn a brief image of what the scene clip will look like, the lyrics and the time of the lyrics as well as any additional information such as where the scene will be taking place. I have also written what shot the clip will be in so when filming I do not have to think about how I will film that specific section I would already know.

 

Editing Software

Editing Software

Narrative Structure of my music video

Media Language

The Essentials

Location Images - Camden

Camden:

Below are some images from google which are exactly where I filmed some of my music video. I filmed in two different locations in Camden however in my music video I think I will only use the footage from the graffiti wall.

Proposal

Equipment List

Contact with the artist

Here is a screen shot of the email I sent to Ellie Gouldings management to gain permission to use the song for my music video.

Risk assessment

Lyric Analysis

Filming/Editing Schedule

I aim to complete the majority of the filming during the summer period as most of my shots wil be outside and therefore I want to ensure I have the best possible weather to achieve this. Therefore I will aim to stick to this schedule:

Scene One: Cyprus

Filming – 12th August 2014, 5:30am

Editing – 8th September 2014. Editing will continue after this until the first draft of the entire video is complete.

Details: On this day, I would like to have achieved a shot of the sun rise. I believe that by filming this whilst on holiday I would achieve the best possible sunrise shot, rather than completing this in London where I could not garentee the sun. I will use a tripod when shooting this shot as The camera will have to be kept still for a long period of time whilst the sun rises and I do not want the footage to be shaky.

 

Scene Two: Camden

Filming – 2nd August 2014, All day

Editing - 15th July. Editing will continue after this until the first draft of the entire video is complete.

Details: The shots which I acheive in camdem will give me the bright summery theme which I am trying to achieve with the video. I will film in a range of locations across Camden, and hope to find a brightly coloured wall such as a grafifi wall. I will aim to achieve a lot of footage from different angles in order to make sure I have enough footage aswell as ensuring that when the video is complete it does not looking boring.

 

Scene Three: London

Filming – 29th August 2014

Editing - 8th September 2014. Editing will continue after this until the second and final drafts of the entire video is complete.

Details: Once I had filmed in this final location it may be that I do not have enough footage. Therefore Iwill plan to shoot in the studio once I have completed the majority of editing of footage I already have.

Scene Four: Studio

Filming – 4th Decemeber 2014

Editing - 5th December 2014. Editing will continue after this until the second and final drafts of the entire video is complete.

Details: My final location where I filmed was in the studio (black box room). In this location I wanted to achieve a range of shots of my artist including both mid and close up shots. In addition to this I will ensure that I shot from a range of different angles. Whilst in the studio I want to achieve shots of my artist performing as this seems most relevant to the studio location.

Artist styling / Makeup

Ellie Goulding "Goodness Gracious" Lyrics